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According to Marcin Kleczynski, CEO, Malwarebytes: “We didn’t want to alienate an extremely loyal user base, who had been accustomed to our lifetime licenses for Malwarebytes Anti-Malware PRO, by switching them to a yearly subscription. The switch made room for distinct challenges, from a business and marketing perspective, including the issue of retaining customers already acclimated to the perpetual licensing model.
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After much deliberation, the company decided to move Malwarebytes Anti-Malware to a subscription model.
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Switching to subscriptions would not only offer Malwarebytes a recurring revenue stream and increased customer lifetime value (CLV), but would also increase convenience for its customers. Considering that customers require ongoing protection against malicious threats, the product was ideally suited for a subscription billing model.
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However, as Malwarebytes continued to grow, it proved highly difficult to increase revenue, provide sustainable support and acquire customers while only offering a USD 25 lifetime perpetual license for its popular Malwarebytes Anti-Malware Pro product.
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By expertly managing everything from international compliance to local payment methods, region-specific languages and localised currencies, cleverbridge has enabled Malwarebytes to successfully sell software around the world. Since 2008, Malwarebytes has leveraged cleverbridge ecommerce solutions and consultative expertise to effectively build customer relationships and generate more revenue for its B2C and B2B product lines. Their flagship product, Malwarebytes Anti-Malware Pro, has over 300 million downloads and has removed more than 5 billion malicious threats from computers worldwide. The company provides software designed to protect consumers and businesses against malicious threats that consistently escape detection by other antivirus solutions. Malwarebytes is an innovative software company that was founded in 2008 and is headquartered in San Jose, California. If you are having any issues, shoot us an email, Contact MPGH Support.Craig Vodnik, cleverbridge: cleverbridge has enabled Malwarebytes to successfully sell software around the world
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